This week everyone is talking about the Danish study linking walking and biking to school with better concentration. Kids + walking/biking + education = hot topic, right?
The story has legs and is making the rounds on Twitter, Facebook, blogs, and news outlets. Everywhere we click (at least in our admittedly bike- & walk-centric world), we see a link to the study.
You’ve seen it, haven’t you?
Like many of you, we get excited about these articles and want to pass the on to our network of friends.
Click! Like! Share! +1!
The resulting flurry of retweets and likes is a good thing, isn’t it? “Hey look here’s a great story. Let’s share it with our friends!” We click and make a difference. And then …. nothing.
For all their worth so many of these stories fade quickly, replaced with the next alt-transpo buzz (like … “e-bikes are coming and they are going to change everything!”).
Lately this pattern of enthusiasm then vacuum has us questioning the value of our easy methods of what we call click advocacy. We share a story and we feel better. But does just spreading the word spur change? After reading all these articles, do people actually become inspired to take action? Or do the stories just bounce around among the already bike-and walk-aware, only to scroll off the page like yesterday’s news?
Is clicking ‘Like’ actually doing something?
We often debate the importance of social media in our house. Tim was an early-adopter. He joined both Twitter and Facebook in graduate school and still grants more credit to the power of network effects than Anne. She was slower to join the social media party, and although she thinks she (mostly) likes it, she still wonders what good it really does.
We certainly appreciate the equalizing power of social media. Anyone with an Internet connection can publish their (sometimes nutty, sometimes world shaping) information and ideas. Having a voice loud enough to spur change no longer requires access to a printing press, newspaper, or TV station. Powerful ideas can move from the minds of a few to voices of the masses in a matter of days. Social media can be amazing.
But in terms of local advocacy and action, we wonder if this ease of sharing has sometimes driven more complacency than change.
When you ‘like‘ something on Facebook or share it on Twitter, you’re letting others know you care about a cause. Awesome. But is sharing enough? Clicking ‘like’ or tweeting or even blogging for that matter doesn’t take that much effort. Do these clicks spark real-life action? Do people look at you and think, “Hey, they’re doing something. Maybe I should too.”?
Or do we simply generate noise?
That article about improving kids concentration via walking and biking to school was definitely worth liking and sharing. Our teachers and school administrators are over burdened. We‘d think they’d want to know about another way to improve student performance AND would then want to encourage families to get to school in an active manner: feet, bikes, scooters. It’s a pretty compelling result
The survey looked at nearly 20,000 Danish kids between the ages of 5 and 19. It found that kids who cycled or walked to school, rather than traveling by car or public transportation, performed measurably better on tasks demanding concentration, such as solving puzzles, and that the effects lasted for up to four hours after they got to school.
Walking and biking to school improves concentration? And the effects last up to four hours? Holy crap, that’s better than Ritalin. And it’s free (and, it’s not a d-r-u-g)!
Go ahead and share, but get involved too!
So fine, share all you want. Get people thinking about important topics. But when you come across a story that really matters to you—like this one does to us—take it a step further and DO SOMETHING with your new information.
As you are clicking “like” just ask yourself: “is this something really important to me?” And, “is the information in this post (article, tweet, whatever) a potential game-changer?” If the answer to both is yes, maybe it’s time to DO something.
Let’s keep going with the study article. Is the inflection point of kids, education and biking & walking to school something you care about or just like? And is the news about improved academic performance for walkers and bikers a big deal? (hint: Hell Yes!)
By now you should know we care about walking and biking to school. For years, we’ve been those kookie folks trying to get our neighbors and school community on board.
With mixed success.
But stories like this give us new energy. Now that we can tie what many considered oddball behavior (“You make your kid walk to school? How interesting.“) to actual data about improved academic performance, we have an opportunity to take our passion beyond simple click advocacy.
Walk and bike advocacy: Give it a try
Here are a few ways we think we can help this story move from buzz to actual action. We’ve already tried some and have more in the works. If this story is something you care about, maybe you too can give them a try:
- Talk to your school principal or other administrator. They have influence among parents and teachers at the school. This works even if you don’t have kids. Email the principal at your local elementary and talk about neighborhood traffic. You are a voter and your opinion does matter.
- Contact your elected officials. Your school board and/or write your city council and legislative representatives want to hear from you.
- Join a Safe Routes to School action network.
Then move beyond the click with personal action!
- Talk to your neighbors and encourage them to walk to school and for neighborhood errands. Tell them about the study!
- Organize a walking school bus, or get together with other like-minded parents and start a walk and bike to school program at school.
- Visit a PTA meeting. Again, share you opinions as a neighbor or school parent.
These are just a few ideas, but hopefully they’ll get things started. So go ahead and click like, but when it really matters follow that click by doing something!
Do you have any stories about turning social media buzz into action? We’d love to hear your thoughts in the comments!
– Anne and Tim