This week everyone is talking about the Danish study linking walking and biking to school with better concentration. Kids + walking/biking + education = hot topic, right?
The story has legs and is making the rounds on Twitter, Facebook, blogs, and news outlets. Everywhere we click (at least in our admittedly bike- & walk-centric world), we see a link to the study.
You’ve seen it, haven’t you?
Like many of you, we get excited about these articles and want to pass the on to our network of friends.
Click! Like! Share! +1!
The resulting flurry of retweets and likes is a good thing, isn’t it? “Hey look here’s a great story. Let’s share it with our friends!” We click and make a difference. And then …. nothing.
For all their worth so many of these stories fade quickly, replaced with the next alt-transpo buzz (like … “e-bikes are coming and they are going to change everything!”). Continue reading