Tag Archives: REI

REI dishonors the dead with new “Ghost Bike” brand

REI ghost bike graphic

Ghost Bike: A ghost bike, ghostcycle or WhiteCycle is a bicycle set up as a roadside memorial in a place where a cyclist has been killed or severely injured (usually by a motor vehicle).[1][2] Apart from being a memorial, it is usually intended as a reminder to passing motorists to share the road. Ghost bikes are usually junk bicycles painted white, sometimes with a placard attached, and locked to a suitable object close to the scene of the accident.

For the past few years REI (Recreational Equipment, Inc) has been on a mad tear to show they are a legit player in the urban biking business. They’ve made some good city bikes, some functional and affordable bags, rain gear and so on. They teach classes on urban riding and give money to the right bike organizations.

They look to be as they claim — legit urban riders. Continue reading

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