Tag Archives: moderation

No Imact Man? Is Moderation a More Sustainable Message

I just finished reading  No Impact Man. On loan from the library, it languished on my nightstand for two weeks before I decided to read it. Even with the due date looming, I still picked it up and put it down several times before finally struggling to the finish.

Why did I have such a hard time with this book?

It started with the title, No Impact Man. No Impact? Really? Is that possible in our modern society? Is No and Never just  too extreme?

I’m idealistic by nature. I’m all for changing my habits to benefit the planet and live more sustainably. I long for the simplicity of my youth and wish my kids could have an equally carefree childhood. Riding a banana seat bike down the middle of the street, helmet-less and barefoot and without a care in the world—that’s livin’. Tim and I are doing our best to raise our family with simple ideals in mind. But we know that all or nothing is not realistic these days, if for no other reason than it being too tough a message for most people to  accept.

Wouldn’t we being doing more good if we got people to embrace a sustainable moderation message?

I know book titles (and blog titles for that matter) must be catchy to entice people to buy/read them. Shock sells. And people are probably buying the book because they are intrigued by No Impact. “Somewhat Less of an Impact” isn’t as exciting. Why else would Colin’s ass cleaning routine (some sort of secret routine devoid of toilet paper) be the question most interviewers asked him over the course of his project?  Maybe people want to read about extremes.

Fine, but I’m pretty sure most people don’t want to live that way. Continue reading

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